I think I have officially found my new holy grail mascara: the Tarte Maneater mascara! Never before has a beauty product wowed me to the point of writing a blog post solely to spread the word about it. I bought the product with my own money, so you can trust that I wholeheartedly stand behind it.
After running out of my previous HG mascara, Le Volume by Chanel, and I didn’t want to trek out to Nordstrom to repurchase it. I had other unopened mascaras at home, and after going through them I was seriously starting to contemplate buying falsies since none of them were giving me the volume and length I was craving.
That is…until I picked up the Tarte Maneater Voluptuous Mascara at the ULTA checkout counter.
Truth be told, part of the reason I picked up the Tarte Maneater mascara was because I was lazy and it was right under my nose at the ULTA counter. The other, and I have zero shame admitting this, was because I loved the leopard design on the box, haha.
I’ve tried Tarte products before and I love that they aim to be as natural as possible with their ingredients. I’ve only ever heard of the Tarte Lights, Camera, Lashes! mascara before, but I had never used it so I didn’t really know what to expect. Since the image showed such voluminous and long lashes, and I remembered my Le Volume was starting to flake, I thought I’d give Tarte mascara a chance. I definitely wasn’t expecting to be impressed, since most mascara ads show models wearing falsies (or computer-enhanced lashes), but I wanted to try something new. And, again, I was lazy and it was right there.
Holy lashes. Boy am I happy I got this!
It wasn’t until I wore Maneater mascara a few times that I bothered to sit down and read the ingredients. Most mascaras leave your lashes feeling stiff and brittle, but the Tarte Maneater mascara didn’t do that. In fact, my lashes feel soft and flexible.
Tarte Maneater mascara contains jojoba oil, which conditions, hydrates and protects lashes. It also contains beeswax and carnauba wax, which is apparently what gives the lashes the lengthening and thickening effect. Plus it contains no parabens. Tarte claims Maneater Voluptuous Mascara gives your lashes 23x more lash volume after 2 coats, and I can attest to it! I LOVE the volume my lashes get, all with safe pigment!
The soft-flex brush has hundreds of flexible bristles to curl and coat lashes. I’ve tried other mascaras with similar brush heads and have been unhappy. They didn’t help the formula build between coats, and my lashes always came out looking thin and wimpy. However, the formula’s jojoba and carnauba wax are what help this bristles build gorgeous volume.
It lifts lashes at the root, styles and fans them out to create amped-up fluttery fullness with no flaking or clumping.
I always apply mascara at the base of the top lashes from above (the brow bone facing side), following the natural curl. Then I apply again from the base of the top lashes on the outward-facing side. I do the other eye in the same fashion, then I repeat the process again. The magic happens with the second coat of this mascara. Tip: if you must apply mascara on the bottom lashes, do so very lightly. If you apply mascara heavily on the bottom lashes, it draws attention to fine lines and wrinkles.
In all honesty I lucked out on in the lash department as I inherited long, curled lashes from my mom. However, the pictures above are of two coats of the Tarte Maneater Voluptuous Mascara. I haven’t used any primers and I definitely don’t have falsies on! People would always ask me if they were real when I wore mascara. Recently, though, they have been thinning out a bit. I don’t know if it’s because of natural aging or because of our hard water, so I’ve been using the Rimmel Lash Accelerator to help them grow in. (It definitely works, and at a fraction of the price of other products!). In the future, perhaps, I might try something like RapidLash solely for volume and eyelash retention.
All in all I am in LOVE with this mascara and I am definitely keeping it in my beauty arsenal for the long haul!
Update January 8, 2017: While my opinions above have not changed, I am disappointed to update that the mascara started drying out within 2 weeks. I could justify spending $25 on this mascara if it lasted 30 days, however, since I only got 8-10 uses out of it I returned it to Ulta. I am sincerely disappointed because I loved it so much.